Showroom Visit Privacy Policy
This Privacy Policy explains how ZLM Services LLC, doing business as ZLM Outdoor Living ("ZLM," "we," "us," or "our"), collects, uses, shares, and protects personal information when you book or make a self-guided, after-hours visit to our showroom ("Showroom Visit"). It covers the booking page, identity and phone verification, your entry code, and your time on our premises. Our separate Privacy Policy for our employee text messaging program is not changed by this policy.
1. Information we collect
- Booking information: your name, email address, mobile phone number, and the date and time you choose.
- Identity verification information: an image of your government-issued photo ID and the details on it (such as name, date of birth, ID number, and expiration date), and a live selfie image or video.
- Biometric information: to confirm that the selfie matches the ID photo and that a real person is present, our verification provider creates a face geometry template from those images ("Biometric Data").
- Verification results: whether your verification passed or failed and related fraud signals.
- Phone verification: a record that you entered the one-time code we texted you.
- Entry and premises information: when your QR code was issued and used, door entry logs, and video (and, where permitted, audio) recordings from our security cameras.
- Technical information: basic device and browser information and IP address collected when you use the booking page.
2. How we use your information
- To confirm your identity and age, prevent fraud, and decide whether to approve your booking.
- To create, send, and control your time-limited QR entry code.
- To contact you about your booking, including confirmations, changes, and cancellations.
- To protect our property, staff, and visitors, investigate incidents, and enforce our Showroom Visit Terms of Service.
- To comply with legal obligations and respond to lawful requests.
We do not use your ID images, selfie, or Biometric Data for marketing, and we do not use them for any purpose other than verifying your identity for a Showroom Visit and preventing fraud.
3. Biometric data: notice and consent
- Purpose: Biometric Data is used only to compare your selfie with your ID photo and to check that a live person is present.
- Who processes it: verification is performed by our provider, Didit, acting on our behalf. ZLM does not receive or store your face geometry template.
- No sale: we do not sell, lease, trade, or otherwise profit from Biometric Data, and we do not allow our provider to do so.
- Retention and destruction: Biometric Data, ID images, and selfie images are permanently destroyed when the purpose of collecting them has been satisfied, and in all cases no later than one (1) year after your last booking with us, unless a longer period is required by law or a legal hold.
4. How we share information
- Service providers that act on our behalf and may use your information only to provide services to us:
- Didit, for identity document and selfie verification (see didit.me for its own privacy practices);
- Twilio, to send one-time verification codes and booking messages by text;
- our email provider, to send your confirmation and QR code;
- Ubiquiti UniFi, the access control and camera system that issues your QR code and records entry and video.
- Law enforcement and legal requirements: when required by law, subpoena, or court order, or when we believe in good faith it is needed to investigate theft, damage, trespass, or a threat to safety.
- Insurers and advisors when needed to handle a claim or incident.
- Business transfers: as part of a sale or reorganization of our business, subject to this policy.
We do not sell or rent your personal information, and we do not share it with third parties for their own marketing. Mobile numbers and text messaging opt-in data collected for booking are not shared with third parties or affiliates for marketing or promotional purposes.
5. Text messages
We text a one-time code to verify your phone number, and we may text you about your booking (for example, a cancellation). These are transactional messages only. Message and data rates may apply. Reply STOP to stop booking texts, or HELP for help.
6. Data retention
- ID images, selfies, and Biometric Data: as described in section 3.
- Booking records, verification results (pass/fail), and entry logs: kept for up to three (3) years for security and recordkeeping, then deleted.
- Security video: kept on a rolling basis and overwritten in the normal course, unless saved to investigate an incident or as required by law.
7. Security
We use reasonable administrative, technical, and physical safeguards, and we limit access to people who need it. Our providers use their own safeguards for the data they process. No system is completely secure, so we cannot guarantee absolute security.
8. Your choices and rights
- You may ask us what personal information we hold about you, ask us to correct it, or ask us to delete it, subject to legal and security recordkeeping needs.
- You may ask us to delete your ID images, selfie, and Biometric Data at any time, and we will instruct our provider to do so.
- Depending on where you live, you may have additional rights under state law. We will not discriminate against you for exercising them.
To make a request, contact us using the details below. We may need to verify your identity before acting on it.
9. Children
Showroom Visit booking is only for adults 18 and older. We do not knowingly collect information from anyone under 18 through booking or verification.
10. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will post the new version on this page and change the effective date above.
11. Contact us
ZLM Services LLC, doing business as ZLM Outdoor Living
9422 Marine City Hwy, Casco, MI 48064
Phone: (810) 213-8010
Email: office@zlmoutdoorliving.com
See also our Showroom Visit Terms of Service.